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Other Projects > Ad Campaigns > Burberry (2016-) > The Tale Of Thomas Burberry (Behind The Scenes)
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VOGUE – The short, which has been released this morning, is entitled The Tale of Thomas Burberry and comes in the form of a three-minute trailer, written by Academy Award-nominated Matt Charman and directed by Academy Award-winning Asif Kapadia. Gleeson plays protagonist Burberry, with Miller and James taking on the roles of mother of Burberry’s children and pilot Betty Dawson respectively – both fictionalised characters. West plays Polar explorer and patron of Burberry, Ernest Shackleton, whose expedition to the Antarctic in 1914 forms the central plotline.

“This Christmas, as we celebrate our 160th anniversary we wanted to tell the story of Thomas Burberry – pioneer, inventor, innovator, and the man behind the iconic trench coat – in our own words,” said Burberry chief creative and chief executive officer. “The film we have made is a brief glimpse inspired by his full and extraordinary life, which threaded its way through the history of the twentieth century in all its tumultuous highs and lows. To do justice to this story, we turned to a team of truly great twenty- first century British talent: Asif Kapadia, a director whose work I admire enormously, and a cast of our brightest and our best actors: Domhnall Gleeson, Sienna Miller, Dominic West and Lily James. We feel very proud to be sharing The Tale of Thomas Burberry this Christmas – his spirit and his vision are still at the heart of everything we do at Burberry today.”

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Lily James has joined forces with renowned British photographer and film maker Greg Williams, to be part of a series of poignant films for Stand Up To Cancer to demonstrate the statistic that 1 in 2 people in the UK will be diagnosed with cancer in their lifetime.

Stand Up To Cancer’s work funds translational research that takes developments in the lab and transforms them into new tests and treatments for cancer patients right here in the UK.

The time to act is now. Text FIGHT to 70404 to give £10.*

[*100% of your donation goes to Cancer Research UK in support of the Stand Up To Cancer campaign. For each text message sent, you will be charged £5 or £10 plus your standard network message charge. UK only, 16+. You can donate via text until 23:59 hrs on 31st May 2017. Full Ts & Cs at https://www.standuptocancer.org.uk/terms]
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Appearances Campaigns

Yesterday (August 22) Lily attended the official launch of her new campaign “My Burberry Black”. Both the advertisement and the various promotional shots for the campaign look great, and she was a real queen at the launch – in a Burberry custom dress. The event took place in Regent Street, at the Burberry Thomas’ Café.

Matt Smith, and several of her friends (Jenna Coleman, Douglas Booth, Laura Carmichael, Gemma Chan and others) were there as well to support Lily!

Some photos from the event have now been added to the gallery, be sure to check them!

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Public Appearances > 2016 > My Burberry Black Launch Event
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It’s finally here! After the announcement back in April that Lily was going to be the new face of My Burberry, we were really excited to see her in this new project. Burberry has released the video for “My Burberry Black” flagrance (below) and stunning promotional pictures have been added to our gallery. Enjoy!

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Other Projects > Ad Campaigns > Burberry (2016-) > Promotional Shot

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ODELily James reveals how she got in the sexy mood for her debut Burberry campaign, and tells us about admiring Kate Moss and Cara Delevingne. Report by Melissa Nathoo.

Campaigns

FASHIONISTA – Lily James may have only just turned 27, but she’s already achieved many of the unofficial requirements for mega-stardom. She starred in a critically acclaimed TV show (“Downton Abbey”), carried a behemoth of a fantasy blockbuster (2015’s live-action “Cinderella” reboot) and posed on the cover of a leading U.S. fashion magazine (Marie Claire’s January 2016 issue). Next? A global ad campaign.

On Monday, Burberry announced that James is the newest face of its My Burberry fragrances, succeeding the likes of Kate Moss and Cara Delevingne, and marking the actress’s first-ever advertising campaign. We’ll have to wait for the goods, though: The images and accompanying film — shot by Mario Testino — won’t be revealed until August, in tandem with the launch of My Burberry Black, which the brand describes as “an intense and sensual new fragrance for women.”

“I am thrilled to be officially joining the Burberry family. I am so proud to be British, so it really means a lot,” said James in a statement. “Shooting my first campaign was so special – I don’t want to give away too much but I had a lot of fun showing a different side of myself…”