Campaigns Videos

It’s finally here! After the announcement back in April that Lily was going to be the new face of My Burberry, we were really excited to see her in this new project. Burberry has released the video for “My Burberry Black” flagrance (below) and stunning promotional pictures have been added to our gallery. Enjoy!

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Campaigns Videos

ODELily James reveals how she got in the sexy mood for her debut Burberry campaign, and tells us about admiring Kate Moss and Cara Delevingne. Report by Melissa Nathoo.

Campaigns

FASHIONISTA – Lily James may have only just turned 27, but she’s already achieved many of the unofficial requirements for mega-stardom. She starred in a critically acclaimed TV show (“Downton Abbey”), carried a behemoth of a fantasy blockbuster (2015’s live-action “Cinderella” reboot) and posed on the cover of a leading U.S. fashion magazine (Marie Claire’s January 2016 issue). Next? A global ad campaign.

On Monday, Burberry announced that James is the newest face of its My Burberry fragrances, succeeding the likes of Kate Moss and Cara Delevingne, and marking the actress’s first-ever advertising campaign. We’ll have to wait for the goods, though: The images and accompanying film — shot by Mario Testino — won’t be revealed until August, in tandem with the launch of My Burberry Black, which the brand describes as “an intense and sensual new fragrance for women.”

“I am thrilled to be officially joining the Burberry family. I am so proud to be British, so it really means a lot,” said James in a statement. “Shooting my first campaign was so special – I don’t want to give away too much but I had a lot of fun showing a different side of myself…”

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